Welcome to BMW-Brilliance
(Beijing) On March 27th, BMW Brilliance turned off unnecessary power at the Tiexi, Dadong and Powertrain plants, and lit up the main office building＊s conveyor system and the outdoor BMW iX3 billboard with renewable energy power. BMW Brilliance used this creative move to show support for Earth Hour 2021 initiated by the World Wildlife Fund (WWF). On March 26th, the day before Earth Hour 2021, BMW called on car owners and associates nation-wide to drive on ECO PRO mode〞a standard configuration in BMW models. The theme of this movement is Go Green for a Sustainable Future, Have You Eco-Proed?
Beijing. With the arrival of the 2021 Chinese New Year, BMW reprices the First-Ever BMW iX3, adjusting the price of the Vantage model to 399,900 RMB and the Pioneering model to 439,900 RMB. The new price shows BMW＊s desire to attract more audience to join zero-emission mobility and enjoy ※Blue Sky and White Clouds§, leading a new trend of green mobility. In addition, customers who purchase the BMW iX3 will enjoy:
Up to 8,000 RMB price cut or exclusive loan/financial lease rate for BMW/MINI owners; an additional 4,000 RMB price cut for trade-in by BMW/MINI owners;
Up to an additional 6,000 RMB price cut for trade-in by non-BMW/MINI owners;
Zero down payment with 48 installments for financial lease customers.
On December 15th, China Automotive Data Co., Ltd officially released the "2020 Green Development Index for Auto Industry", which is China's first accounting system that quantitatively evaluates automotive enterprises' green development and its information transparency. In July 2020, China Automotive Data started evaluating the transparency of 49 large-scale production companies' green development information. Following 4 months of professional collation and analysis of 8000+ pieces of information from 49 companies, the 2020 Auto Industry Green Development Index was formed. The index shows that BMW Brilliance Automotive Co., Ltd. (hereinafter referred to as "BMW Brilliance") again ranks no.1 with an index value of 92.71.
(Jiaxing) From Nov. 23 to 29, the First-Ever BMW iX3 national test drive themed with ※New Power, New Choice§ set off in Jiangsu and Zhejiang provinces. The theme connects the BMW iX3 with a brand new lifestyle 每 vibrant, healthy and organic, which demonstrates BMW iX3＊s sustainable and green mobility concept. The prosperous south of the Yangtze River is the perfect place to test drive the pure-electric model and explore the aesthetics of life.
(Beijing) On November 23, the over 900 students of Beijing Hua＊ao School, a dedicated school for the children of migrant workers, located in Shijingshan District, held a new football field donated by BMW Warm Heart Fund. Since the COVID-19 outbreak this year, while donating anti-pandemic supplies to forty-four schools of left-behind children across the country, BMW Warm Heart Fund had also donated 9 football fields to such schools. Following the one at Hua＊ao School, eight new football fields will be delivered this month in remote areas such as Henan, Sichuan and Shanxi province.
(Guangzhou) At the 2020 Guangzhou Motor Show, BMW launched the First-Ever BMW iX3, its most-awaited model in the ※Year of NEV§. The new car integrates the cutting-edge technologies of BMW in terms of intelligence, electrification and digitalization, demonstrating the solid strength of BMW Group in the field of premium BEV segment.
(Shenzhen) From November 9 to 15, the New BMW 5 Series National Media Test Drive was held in Shenzhen, a city of miracle. With brand-new aesthetic design, innovative digital technology, superior premium features and thrilling dynamics, the New BMW 5 Series perfectly interprets of the city＊s spirit of enterprisingness. At this 40th anniversary of the establishment of the Shenzhen Special Economic Zone, the new model pays tribute to the city＊s glorious past with countless elites of the times, echoing the theme of the event〞※Time for Us§.
Shenyang, Liaoning, Oct. 23rd - Today, the 2020 BMW China Culture Journey Intangible Cultural Heritage Exhibition, held in collaboration with the Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding and BMW Brilliance Automotive Ltd., opens in Shenyang. Earlier in September, the BMW China Culture Journey had experienced more than 30 tangible and intangible cultural heritages in Liaoning in-depth. This exhibition is a condensed version of the tour and continues to contribute to the development of Liaoning's cultural tourism industry.
(Shenyang) On October 17, the BMW Children's Traffic Safety Education staged a two-day pop-up event open to the public at Palace 66 in Shenyang, spreading traffic safety knowledge to children and their parents in an both educational and entertaining way. As the last stop of 2020 BMW Children's Traffic Safety Education, the Shenyang event brought to a successful end of the pop-up event series of the annual program for the year.
The Big Band 2, sponsored by the innovative BMW X2, recently ended with the announcement of the Hot 5 bands emerging triumphant from this season, leaving countless music fans with an unforgettable memory of a thrilling summer. What imprinted on their memory about the just-passed summer will also be The X2, which accompanied them throughout the season as they celebrated music with their beloved bands performing on the stage.
(Beijing) BMW launched the new BMW 5 Series at the long-awaited Beijing Auto Show kicked off on September 26, officially making its market entry in China as a new benchmark in the segment. As an indispensable BMW model and example of premium business sedan, the BMW 5 Series enjoys a delivery volume of over 9 million in total ever since its debut in 1972. Boasting new aesthetic design, cutting-edge digital technology, superior premium features and sheer driving dynamics, the new BMW 5 Series again enhances product strength for its new generation elite customers.
(Beijing/Shenyang) On September 14th, BMW Brilliance opened its High Voltage Battery (HVB) Center II, which is the first location worldwide to produce fifth-generation BMW high voltage batteries. The new, more efficient and powerful batteries will be installed on the pure-electric BMW iX3. The BMW iX3 will be produced exclusively in Shenyang and released to the global market by the end of this year. The opening of the HVB Center II underlines BMW Brilliance＊s commitment to high-quality development, and further consolidates BMW＊s position as an e-mobility pioneer.
(Beijing) On September 15th, The We Together-2020 BMW Corporate Social Responsibility Forum was successfully held in Beijing. BMW China and BMW Brilliance expressed their respect and admiration for those who have made significant contributions to the society, and shared with the audience what BMW CSR has been thinking and doing to support the battle against the COVID-19 Pandemic. BMW China and BMW Brilliance donated 10 million RMB to the China Education Development Foundation to start the China Education Development Foundation BMW Warm Heart Fund, and from 2020 onward, BMW China and BMW Brilliance pledge to donate 10 million RMB every year to increase the investment in BMW Warm Heart Fund. As China manages to contain the virus and begins to recover, BMW plans to further boost its CSR efforts and stronger commitment to China＊s social development, opening a new chapter of BMW Warm Heart Fund.
From Sep. 7th to 10th, the BMW China Culture Journey fleet consisting of national media, experts, scholars and others has deeply experienced Shenyang, Panjin, Chaoyang and Fuxin. Focusing on the three representative cultures of Liaoning Province - Manchu Culture, Liaohekou Culture and Hongshan Culture, members of the fleet immersed themselves in tangible and intangible cultural heritages of Liaoning, such as the Shenyang Palace Museum, Manchu Folk Embroidery, The Craft of Shipbuilding in Erjiegou, National Park of Niuheliang Archaeological Site and Fuxin Agate Carving Skill.
Shenyang/Beijing. The First-Ever BMW iX3, produced by BMW Brilliance, makes its debut and starts presale in China at the night of Sept 13th, culminating BMW＊s ※Year of NEV§. As BMW Group＊s first model to offer the fifth-generation of BMW eDrive technology, this model will bring consumers a new choice of e-mobility with zero emission, long e-range, high energy-efficiency and intelligence, electrifying the premium NEV market.
(GANSU/QINGHAI) 每 From September 2 to 8, a fleet of BMW X3 completed a journey under the theme of ※Crossing the Starry Skied Gobi Desert§ in the vast landscape of the Gansu-Qinghai region. The BMW X3 manifests its adventurous ※X family§ spirit backed by superior off-roading capability and its unparalleled agile handling, fulfills the yearning for new life possibilities and the desire to live life to the fullest.
Today, the 2020 BMW China Culture Journey themed ※Trace the Root of Liaohai Culture, a Spiritual Homeland of Continuity and Preciousness§ kicks off in Liaoning Province. The BMW China Culture Journey fleet consisted of national media, experts, scholars and others will experience in-depth tangible and intangible cultural heritages in Liaoning in the following four days. Launched in 2007, BMW China Culture Journey has now arrived in Liaoning to contribute to the local development of the culture and tourism industry with innovative approaches.
(Chongqing) On August 29, the 2020 BMW Children＊s Traffic Safety Education traveled to Chongqing and staged a two-day pop-up event at Longfor Times Paradise Walk. The event open to the public brought a feast of education on traffic safety that was both educational and entertaining to children and their parents before the start of a new school semester.
Chengdu. On July 24, the 2020 Chengdu Motor Show takes place as scheduled. The BMW Group once again shows strong product offensive with a variety of BMW and MINI models. It demonstrates the latest innovative achievements from its ※customer-centric§ product strategy, as well as its confidence in the Chinese market.
Beijing: On July 23, the First 2020 Sanlian Humanistic City Award "My City Forum" and BMW Brilliance Sustainability Report 2019 Launch was successfully held. At the forum, BMW Brilliance released its seventh Sustainability Report since 2014 - "BMW Brilliance Sustainability Report 2019" (hereinafter referred to as the Sustainability Report). According to the Sustainability Report, BMW Brilliance ranked #1 in the Automotive Enterprise Green Development Index and retained its National Green Plant status in China. By the end of 2019, BMW Brilliance has achieved 100% renewable electricity in the production, and become a role model for implementing smart and green manufacturing in China.
On July 14, the BMW Group world premiered the first-ever BMW iX3. As the first model to offer the fifth generation of BMW eDrive technology, it will bring BMW fans worldwide a new experience of sheer driving pleasure with zero emission, long e-range and high energy efficiency.
(Beijing) On June 1, the ※One Helmet, One Belt§ Charity Roundtable Discussion and the 2020 BMW Children＊s Traffic Safety Education (CTSE) Online Launch Ceremony, jointly held by BMW and China Children's Press & Publication Group (CCPPG), puts across its traffic safety message to the public through a full range of media platforms including websites, mini-programs, and apps. BMW announces at the roundtable discussion: BMW will promote ※BMW Good Driver§ and ※BMW Good Rider§ initiatives to respond to the ※One Helmet, One Belt§ Traffic Safety Campaign initiated by the Traffic Management Bureau of the Ministry of Public Security while continuing to provide children＊s traffic safety education via innovative online platform.
(Beijing) On May 14th, BMW China and BMW Brilliance donated epidemic prevention materials worth RMB 700,000 to left-behind and migrant children in 44 BMW JOY Home schools across the country, including 151,700 children masks, 22,900 adult masks, 3 temperature screening doors, 461 contactless infrared thermometers, 1,719 disinfectants and antimicrobial rinse-free hand sanitizers, funded by the China Charity Federation-BMW Warm Heart Fund. These materials will be fully delivered to teachers and students in these 44 schools within the next few days. The delivery of these epidemic prevention materials solved the urgent need of these 44 schools to resume classes in time, and provided much-needed epidemic prevention materials for teachers and students.
On April 1, BMW Brilliance Tiexi New Plant celebrated its start of construction, a milestone event that signals BMW Brilliance＊s further deepening of its localized development strategy, which will lay a solid foundation for richer product lines and the series production in 2022. With the ongoing outbreak of COVID-19 in both China and abroad, the battle against the pandemic has entered a challenging period. BMW Brilliance introduced multiple measures to ensure its employee＊ health and safety before resuming work and production, and had its 3 millionth car rolling off the production line in just the second week after it resumed production. Meanwhile, the construction of the key project Tiexi New Plant is also moving forward as scheduled.
On February 27, BMW Brilliance rolled off the 3 millionth locally produced BMW, a BMW 530Le E-range Extension, from the production line of its Plant Dadong in Shenyang. At the same time, the joint venture announced the launch of the PHEV in China.
On February 27th, BMW Brilliance rolled off the 3 millionth locally produced BMW from the production line of its Plant Dadong in Shenyang. The increase from 2 million to 3 million cars produced has been achieved in just 2 years. The surge reflects BMW Brilliance＊s continued high-quality development and the success of BMW in China＊s premium market. The three millionth car 每 a new BMW 530Le E-range Extension 每 also serves to launch BMW＊s ※The Year of NEV§. As well as a New Energy Vehicle product offensive led by the much-anticipated BMW iX3, BMW Brilliance will also extend its future mobility leadership by further developing its R&D and production capabilities in 2020.
(Beijing) On February 14th, BMW China and BMW Brilliance announced a donation of RMB 5 million to the Liao Ning Charity Federation via the China Charity Federation BMW Warm Heart Fund to support Shenyang in its battle against the novel coronavirus pneumonia.
(Beijing) On February 12th, BMW China and BMW Brilliance announced to donate a further 25 million RMB to fight the battle against the novel coronavirus pneumonia (NCP) in China. The donation will go to the China Population Welfare Foundation through the ※Health Angel 每 Health Volunteer Action§ program and will be used for the purchase of urgently needed medical equipment including monitors and non-invasive ventilators for hospitals in Wuhan as well as other cities in Hubei Province. The donation will further be used to fund the first national mental health and counselling hotline for all frontline medical personnel, patients and volunteers.
(Beijing) On January 26th, BMW China Automotive Trading Ltd. and BMW Brilliance Automotive Ltd. donated RMB 5 million to Hubei Charity Federation via the China Charity Federation BMW Warm Heart Fund to fight the novel coronavirus outbreak in Wuhan and the greater Hubei Province.
(Beijing) On December 20th, the China Automotive Technology and Research Center officially released the ※2019 Automotive Enterprise Green Development Index§ commissioned by the Department of Energy Conservation and Comprehensive Utilization of the Ministry of Industry and Information Technology. The index is the first in China to evaluate the transparency of information related to the auto industry＊s green development and assess the industry＊s level of green development. The evaluation involves 85 enterprises that manufacture more than 1,000 units of passenger cars each year. According to the index, BMW Brilliance Automotive Co., Ltd. (※BMW Brilliance§) ranks first with an index value of 80.21.
(Hulunbuir) The 2019 BMW Mission 3 National Final concluded in Hailar of north China＊s Inner Mongolia Autonomous Region. Three racers were awarded the championship title in a triplet of final games among 106 candidates. The three champions won the ultimate prize, BMW Driver Training Program, which is to compete on the N邦rburgring race track and travel to German to experience the country＊s unique driving culture. The championship was also awarded to a team for their excellent teamwork through 4 exciting winter games.
(Shenyang) BMW Brilliance＊s Plant Tiexi today hosted an immersive Art Experience event with the theme ※Unique Art, Inspired by Industry§. As the first automotive production plant in China appointed a National AAAA Tourist Attraction, Plant Tiexi is a leading example of industrial tourism for the way it innovatively fuses industry and art. During the Art Experience, BMW Brilliance and Tsinghua University＊s Academy of Arts & Design unveiled a jointly developed new range of ※Creator§ art installations. Plant Tiexi also staged a bespoke fashion show featuring a range of unique styles that showcased the dramatic elegance of industry and art united.
(Guangzhou) On Nov.22nd, 2019, The BMW Group launched the All-new BMW 3 Series models including the 320i Sport line, 320Li M Sport Package, 330i M Sport Package Dark Edition and 330Li M Sport Package Dark Edition. The new models retain the renowned sportiness of the iconic BMW 3 Series while offering a new level of dynamic performance and exclusive luxury to Chinese customers. The 325 model variants of the 7th generation BMW 3 Series were launched in the Chinese market in June. The new model became the icon and was popular among Chinese customers with its brand new design language, outstanding driving dynamics, pioneering technology and luxurious quality.
(Beijing/Shenyang) BMW Brilliance Automotive announced today the appointment of Dr. Franz Decker as Senior Vice President Technology & Manufacturing, effective from January 1st 2020. Dr. Decker is currently Vice President Strategy & Logistics of the company. His predecessor Mr. Daniel Schaefer will return to Germany to assume new responsibilities within BMW Group.
(November 14th, Beijing) The 2019 BMW China Culture Journey Intangible Cultural Heritage Exhibition, held in collaboration with the Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding (the ※Innovation Center§) and BMW Brilliance Automotive Ltd., opened today at the 798 Art Center in Beijing. The Exhibition, which fully showcases the social achievements developed by the Innovation Center, well illustrates the innovation and transformation of intangible cultural heritage achieved since the program was upgraded in 2016. During the opening ceremony of the Exhibition it was revealed that the BMW China Culture Journey Tour Guide in Hainan is now available, highlighting the cultural sites visited on this year＊s Tour. Illustrating some of the benefits of the program, it was also shared that five intangible cultural heritage inheritors from Hainan had completed their advanced training at Tsinghua University＊s Academy of Arts & Design and have already started producing marketable products under the guidance of academy professors.
(Jiangxi) From 7-11 November, the new BMW X1 national media test drive under the theme of ※Live a Happy Life§ took place in Jiangxi. As part of the event, a group of journalists had the chance to embark on a journey of discovery, and to experience the gorgeous design, cutting edge technology, and high performance of the new BMW X1. Participants were given a glimpse into the BMW X1 lifestyle with two separate routes designed to demonstrate the versatility of the new vehicle, whether cruising through on-road scenery, or conquering cross-country trails.
(Beijing) On Nov.1st, BMW Education of Sales & Service Talent (BEST) Beijing training base opens at Beijing Changping Vocational School. As the first ever premium automobile manufacturer in China that conducted talent training in the form of school-enterprise cooperation, BMW implements Germany＊s mature dual vocational education system, which combines professional knowledge and apprenticeships in dealerships. It has fostered thousands of high-quality professional service talents for China＊s auto industry.
(Chongqing) From October 12 to 19, a ※Turn The X-tyle On§ city crossover race was staged in the mountainous city of Chongqing in western China. Starring the show was a fleet of The X2 which combines extrovert dynamic looks, agile handling and a host of innovative connectivity features, driven by a group of young or young-at-heart urban elites keen to see their personal character reflected on the road through an emotionally-engaging car. The urban race saw The X2 navigating themselves ably through a labyrinth of roads, taking the drivers on a journey of discovery of the car, of life, and of themselves.
(Beijing) On Oct. 11, the BMW X1 LCI, which promotes diverse lifestyles, and the Innovative BMW X2, which highlights individuality and fashion, are jointly launched nationally. The new BMW X1＊s exterior adopts the latest BMW X Family design language with fully-upgraded configurations and connectivity features, which further meet young family users＊ pursuits of high quality life. The target users of the New BMW X1 are people who yearn for diverse lifestyles and love to enjoy their lives with family and friends. The Innovative BMW X2 expresses youngsters＊ pursuits of fashion and style with unqiue design, innovative technologies and a fully-optimized driving dynamic system. The target users of the Innovative BMW X2 are those who are not afraid to break boundries and to be trendsetters.
(Beijing) On the occasion of the 70th anniversary of the founding of the People＊s Republic of China, the 2019 China Friendship Award ceremony was held at the Great Hall of the People. Dr. Johann Wieland, the President and CEO of BMW Brilliance Automotive Ltd, received this award for his long-term commitment and contribution to Sino-German cooperation, the revitalization of northeastern industrial bases, the promotion of intelligent manufacturing and high-quality development in China＊s auto industry.
Quanzhou: Following the program＊s kickoff in Shenyang, Suzhou, Wenzhou and Xi＊an, the 2019 BMW Children＊s Traffic Safety Education (CTSE) project launches in Quanzhou today. The pop-up store is open to the general public for free at Quanzhou Puxi Wanda Plaza on September 21st and 22nd. With its inventive design, unique educational approach and interactive activities, the pop-up store brings local parents and children on a fascinating traffic safety education tour. Quanzhou is the last stop of 2019 BMW CTSE, successfully wrapping up the five-month pop-up event that has attracted nearly 5,000 parents and children, and influenced more than 550,000 people.
Shenyang: On September 9th, the BMW Brilliance Automotive Ltd. Sustainability Report 2018 (hereinafter referred to as the Sustainability Report) was officially launched. According to the Sustainability Report, BMW Brilliance's Corporate Average Fuel Consumption reached 5.84L/100km (a 5.3% decrease from 2017), maintaining top ranking among automobile joint ventures in China.
Xian: Following the program＊s kickoff in Shenyang, Suzhou and Wenzhou, 2019 BMW Children＊s Traffic Safety Education (CTSE) launches in Xi＊an today. The pop-up store is open to the general public for free at Wanda Xi＊an ONE on August 31st and September 1st. With its inventive design, unique educational approach and interactive activities, the pop-up store brings local parents and children on a fascinating traffic safety education tour as the new academic year begins.
(Shenyang) On July 22nd, the 2019 BMW JOY Home Football Tournament Summer Camp, jointly organized by China Charity Federation-BMW Warm Heart Fund and China Education Development Foundation, officially kicked off in Shenyang. Ten joyful football teams from BMW JOY Home schools nationwide will spend a week competing on the football pitch and sharing the joy brought by football.
Haikou, Hainan, July 13th - The 2019 BMW China Culture Journey, featuring the theme ※Explore Hainan Island, A Spiritual Homeland of Originality and Glamour§, successfully completed its tour in Hainan today, with the fleet visiting over 20 intangible cultural heritage items during the six-day visit.
Haikou, Hainan, July 8th - 2019 BMW China Culture Journey, featuring the theme ※Explore Hainan Island, A Spiritual Homeland of Originality and Glamour§, kicked off its visit to Hainan, with the mesmerizing Hainan Tiger Dance. With the six-day journey to discover Hainan＊s intangible cultural heritage, the BMW China Culture Journey fleet will carry a range of participants including members of the media, entrepreneurs, scholars and BMW car owners.
(Beijing) The national media test drive of the All-new BMW 3 Series was successfully held between June 26th and July 2nd. The event started from Tianjin V1 International Racetrack, and finished at Jinhai Lake in Beijing, demonstrating the perfect balance of sheering driving pleasure and thrilling luxury.
(Beijing) On June 22nd, 2019, the all-new BMW 3 Series was launched at Wuqing V1 racetrack, opening the 7th chapter of legendary history of BMW 3 Series. As the 4th localized generation of 3 Series, it continues to offer both standard wheelbase and long wheelbase models along with 18 high-value standard configuration, underpinning BMW Brilliance＊s commitment to Chinese customers. The MSRP announced for six BMW 325 Li and BMW 325i models are starting from RMB 313,900 to 363,900. Other models including BMW 320i/320Li/339i/330Li will be launched next year.
(Beijing) On June 12th, 2019, Lingyue Digital Information Technology Co., Ltd. (hereinafter referred to as "Lingyue") was officially opened in Beijing, thereby accelerating BMW's customer-centric digital transformation. Lingyue was incorporated in January 2019, as a 100%-owned subsidiary of BMW Brilliance Automotive Ltd. (BBA). As the first independent digital company within BMW Group worldwide, Lingyue reflects BMW's full commitment to drive innovation and customer-centricity in the digital era. Ms. Alice Mei is appointed President and CEO of Lingyue, taking full overall responsibility for operation and management of the new company.
(Beijing) On June 3rd, BMW Brilliance announced start of pre-sale for the All-new BMW 3 Series, as well as the suggested retail price for 325i and 325Li starting at RMB 313,800 & 323,800 respectively. Dealers nationwide can start accepting orders for all launching variants: 325Li, 325i, 330Li, and 330i. With total of 18 high-valued features equipped as standard for all variants, the All-new BMW 3 Series once again set a benchmark for the industry with the good combination of sportiness, luxurious well-being, and innovative technology.
Shenyang: On May 25th, the 2019 BMW Children＊s Traffic Safety Education (CTSE) program, themed ※Creating Civilized Roads for Our Children＊s Safe and Joyful Future§, kicked off at the Mixc in Shenyang. With its inventive design, unique educational approach and interactive activities, the pop-up store attracted a large number of children and parents. As a Corporation Social Responsibility event, the pop-up store is open to the general public for free to promote children＊s traffic safety on May 25th and 26th. Over the next five months, CTSE will be launched as pop-up events in Qingdao, Yinchuan, Ningbo, Nanning and Shenyang.
(Beijing) On May 15th, BMW＊s ※Take Our Responsibility, Share BMW Joy 每 2019 BMW Corporate Social Responsibility Forum§ was successfully held in Beijing. In conjunction with the 10th anniversary of the China Charity Federation BMW Warm Heart Fund and the 15th anniversary of BMW Children＊s Traffic Safety Education, BMW took the opportunity to reflect on the past to enlighten the future at the forum, releasing a series of corporate social responsbility (CSR) innovations that included:
The launch of the ※Children＊s Traffic Safety Education Guide§ in collaboration with the China Children＊s Press and Publication Group, which is guided by the Traffic Management Bureau of the Ministry of Public Security and funded by the China Charity Federation BMW Warm Heart Fund;
The start of the writing process for the ※Joyful Sports Guidebook§, which focuses on the capacity building of rural teachers and social volunteers to promote the healthy development of left-behind children and migrant children, also funded by the China Charity Federation BMW Warm Heart Fund
(Shenyang/Beijing) The locally produced all-new BMW 3 Series has just made its world premiere under the spotlight of 2019 Shanghai Auto Show. As scheduled, it was now officially put into production at the BMW Brilliance (BBA) Plant Tiexi. With the cutting-edge infrastructure of the BBA Plant Tiexi and the intensive application of ※Industry 4.0§ technology, the all-new BMW 3 Series implements a ※Zero Defect§ production concept throughout its production process, to ensure its premium quality.
(Shenyang) BMW Brilliance Automotive Ltd. (BBA) is fully implementing its localisation strategy and laying the foundations for the next phase of its high-quality development. On April 26, BBA held the groundbreaking ceremony of its Plant Dadong extension project in Shenyang. The extension project will further upgrade BBA＊s Shenyang production base and future-proof the Dadong production system. Start of production at the Plant Dadong extension is scheduled for 2022.
(Shanghai) On April 16, 2019, the all-new BMW 3 Series Long Wheelbase and Standard Wheelbase models made their debut at Auto Shanghai, marking a new chapter in the successful development of BMW Group and BMW Brilliance in China. The seventh generation of this sporty model comes with progressive design, striking innovation and next level of well-being, setting a new benchmark in the premium sports sedan segment.
(Beijing) On April 16, 2019, the locally produced all-new BMW 3 Series models will debut at the 2019 Shanghai Auto Show. The new model has been developed synchronously alongside the new overseas version, while offering the long wheelbase and standard wheelbase versions tailor-made for Chinese users. In keeping with its sporting origins, this generation embodies progressive design, unrivalled dynamics, striking innovations and next level of well-being.
(Shenyang/Beijing) On March 26, BMW Brilliance honoured 5 top-performing suppliers with the BMW Brilliance Quality Excellence Award at the 2019 Grand Supplier Day. The suppliers Shenyang Minghua Mould & Plastic Technology Co., Ltd., Faurecia (Shenyang) Automotive Systems Co., Ltd., Mianyang Xinchen Engine Co., Ltd., Liaoning Changjiu Logistics Co., Ltd., and Tianjin Shougang Steel Trade Co., Ltd. were recognised for providing outstanding goods and/or services to BMW Brilliance in 2018 in the categories of: Plant Dadong supplier, Plant Tiexi supplier, Powertrain Plant supplier, Logistics Services supplier and Indirect Purchasing supplier. In total, 15 suppliers were initially nominated. The key criteria for nomination included consistently excellent quality of goods or services, excellent supply chain management and strong evidence of continued efforts towards BMW Brilliance＊s ※Zero Defect§ objective.
(HANGZHOU) 〞 From February 26 to March 2, a cool journey of urban discovery featuring the New BMW 1 Series Sedan M Sport took place in Hangzhou under the theme ※My Style My Speed§. The model with its trendier and sportier looks, outstanding driving performance and intelligent technologies made itself the ideal car for the adventure-spirited with a flair for urban fun to rediscover the dynamic side of the time-honored city on a thrilling journey that saw the participants complete a series of challenging and interesting tasks, redefining being young as ※My Style My Speed§.
(Beijing) As pioneer of the premium sports sedan segment, the BMW 3 Series Sedan is on the cusp of ushering in a new generation. Recently, BMW Brilliance Automotive Ltd. announced the upcoming launch of the new edition BMW 3 Series Sedan long wheelbase in 2019. The new model is tailor-made for Chinese customers as it showcases the unique charm of a classic sports sedan whilst adopting the all-new BMW design language, enhanced sports performance, innovative technology and exclusive luxury experience.
(Beijing) Today marks the grand opening of the 2018 BMW China Culture Journey Intangible Cultural Heritage Exhibition at the Academy of Arts at Tsinhua University. The Exhibition is a joint endeavor between BMW China Culture Journey and the Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding. At the opening ceremony, BMW China Culture Journey unveiled a series of social transformation achievements, which is under guidance of BMW strategic corporate social responsibility, including the "Yushu Impression" Series of Products, which have recently realized marketization.
Xi＊an - On November 8, the final of 2018 BMW & MINI National Aftersales Service Competition for Excellence successfully concluded in Xi＊an, Shanxi province. The competition that represents the highest level of aftersales services of BMW and MINI was held by BMW China Training Academy every other year, aiming to improve the operational level of dealers so as to deliver higher quality aftersales services for the customers. BMW and MINI have long taken the lead in the area of aftersales services, as the professionalism - ※Credible, Professional, Passionate and Innovative§ of BMW and MINI aftersales staff are consistently embodied in their daily work. BMW and MINI continuously gain customers＊ trust with their customer-centric aftersales service.
(Shenyang) Today, the BMW Brilliance Automotive Ltd. Sustainability Report 2017 (hereinafter referred to as the Sustainability Report) is officially launched. Within the Sustainability Report, BMW Brilliance upgraded its sustainability strategy. According to the data jointly released by the Ministry of Industry and Information Technology and three other ministries, BMW Brilliance cut its corporate average fuel consumption to 6.17 liters/100 kilometers in 2017 (compared to 6.69 liters/100 kilometers in 2016), remaining the top-ranked joint venture in China in standard rate. In the meantime, BMW Brilliance is actively contributing to the implementation of China＊s green manufacturing strategy, receiving the National Green Plant award as one of the first companies in the green manufacturing demonstration list published by the Ministry of Industry and Information Technology in September 2017.
(SHANGHAI) The BMW Aftersales Day kicked off at BMW Experience Shanghai with the theme ※Your Trust, Our Mission§. As an ideal platform through which BMW demonstrates its aftersales services to the public in 2018. The BMW Aftersales Experience Day innovatively presented a total of 14 aftersales service programs, in an aftersales feast that is visually and audibly pleasing and highly engaging. This thoughtfully prepared event spoke volumes for BMW＊s customer-centric direction that are based on the quality of work and with ※value, convenience and care§ at their core.
Munich/Shenyang. The BMW Group sets the course for the next chapter of its successful business development in China. With a long-term contract extension for the joint venture BMW Brilliance Automotive and extensive investments for further expansion of the production capacity, the company plans to drive dynamic growth in the world＊s largest automobile market.
Yushu, Qinghai, 31st July - Following the theme ※Trace the Source of the Three Rivers; A Spiritual Homeland of Grandeur and Spectacle§, 2018 BMW China Culture Journey＊s Visit in Yushu has successfully come to a close for another year after visiting more than 40 sites of cultural heritages and natural landscapes. The results of the visit were released during the gala dinner and are summarized as follows: 1) successfully identified and selected 10 Tibetan inheritors of traditional crafts from Yushu who demonstrate excellent innovative potential to complete their studies at the Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding; 2) release the research results of the ※Yushu Development Support Program§; 3) integrate design and marketing forces to help integrate intangible cultural heritage into modern life, to explore the innovative method of intangible cultural heritage safeguarding; 4) cooperate with Mafengwo, the well-known travel website, to prepare the BMW China Culture Journey Tour Guide in Yushu.
Yushu, Qinghai, 25th July - The largest annual event across the Tibetan plateau, as one of the most famous examples of intangible cultural heritage in Yushu〞〞the ※Horse Racing Festival§ was held at Zasiko Racecourse today. In the afternoon, the 2018 BMW China Culture Journey, co-organized by the Yushu Tibetan Autonomous Prefecture of Qinghai and BMW Brilliance Automotive Ltd. officially kicked off, launching a journey which has explored and visited Chinese traditional culture over the past 12 consecutive years. Taking the theme ※Trace the Source of the Three Rivers; A Spiritual Homeland of Grandeur and Spectacle§, the BMW China Culture Journey fleet will thoroughly explore the local intangible and tangible cultural heritage and natural landscapes over the following 6 days.
Shenyang. As the passion of the World Cup Final held at the Luzhniki Stadium fades away, a new passion for football was ignited this week in Shenyang. On July 18th, the launch ceremony for the first BMW JOY Home Football Tournament Summer Camp, jointly organized by China Charity Federation-BMW Warm Heart Fund and China Education Development Foundation, was held in Shenyang. After the ceremony, Dr. Johann Wieland, President and CEO BMW Brilliance Automotive, representatives from BMW Brilliance Automotive Union Football Team, media representatives, and car owners had a friendly match with young players from BMW JOY Home football teams.
(Beijing) On July 17th, BMW Brilliance Automotive Ltd. (BBA) and Contemporary Amperex Technology Co., Limited (CATL) signed a Strategic Cooperation Agreement in Beijing to further extend their long-standing partnership in China. With the agreement, CATL becomes BBA＊s strategic partner of Lithium-ion cells and will provide a long-term supply of next-generation high-voltage battery cells for all BBA New Energy Vehicles (NEVs) . BBA will also purchase from CATL a project to build battery production capacity in Ningde, Fujian Province, China, which will be used to produce high-voltage battery cells for BBA. The agreement follows the recent announcement by CATL to build a battery-cell factory in Erfurt, Germany, to supply BMW AG＊s NEVs with next-generation cell technology.
(Xinjiang Uygur Autonomous Region) From June 28 to July 11, the All New BMW X3 Grand Tour under the theme of ※Reborn for Limitless Exploration§ was successfully held in west China＊s Xinjiang province. Different from previous test drives, the tour adopted the innovative ※relay§ form with four completely different routes. As a member of the BMW X family, the all new X3 boasts athletic design, all-terrain performance and excellent handling, as well as the product claim ※Made to be counted on§, which all perfectly coincide with Xinjiang.
Ningbo: 2018 BMW Children＊s Traffic Safety Education (CTSE) lands in Ningbo today following the program＊s kickoff in Beijing, Qingdao and Yinchuan. For the second time in its 14-year history, this program landed in this historic city. Over the next four days, BMW CTSE will bring local parents and children on a magical traffic safety education journey.
Yinchuan: 2018 BMW Children＊s Traffic Safety Education (CTSE) lands in Yinchuan today following the program＊s kickoff in Beijing and Qingdao. For the first time in its 14-year history, this program landed in this historic city. Over the next five days, BMW CTSE will bring local parents and children on a magical traffic safety education journey.
(LIJIANG/SHANGRI-LA) -- From June 20 to 25, a six-day test drive tour of the New BMW 2 Series Active Tourer has been held in Yunnan. Themed on ※Free Spirit on the Road§, the journey started in Lijiang and continued all the way through Xiaozhongdian, Napa Lake and Pudacuo National Park to Songzanlin Lamasery. A series of modern life scenarios have been set up, including ※image gallery§, ※modern life dialogue§, ※family picnic§, ※star photography§ etc. which fully demonstrated the BMW 2 Series as a car with great versatility and functionality for the new cool family.
Qingdao: BMW Children＊s Traffic Safety Education (CTSE) lands in Qingdao today following the program＊s kickoff in Beijing on May 30, 2018. Over the next four days, BMW CTSE will bring local parents and children on a magical traffic safety education journey. As the leading traffic safety education public advocacy project in the auto industry, BMW CTSE is rolling out the BMW Children＊s Traffic Safety Ambassador program this year, engaging dealers, car owners, and associates to promote traffic safety education in schools with fun-filled activities.
(BEIJING, June 11) 每 The New BMW 2 Series Active Tourer officially hits the market with a lineup of four models including 218i Lifestyle, 218i Vantage, 218i Exclusive Sport Style, and 220i Luxury Style, with MSRP ranging from RMB 224,800 to RMB 294,800. The new models come with comprehensively upgraded sporty design, and cutting-edge connectivity as well as great functionality and versatility, providing the modern family with an exciting vehicle to embrace their world for modern life.
Beijing: On the eve of Children＊s Day, the 2018 BMW Children＊s Traffic Safety Education (CTSE), themed ※Creating Civilized Roads for Our Children＊s Safe and Joyful Future§, kicks off at Beihang University＊s Tianxing Tennis Center. As the leading traffic safety education public advocacy project in the auto industry, BMW Children＊s Traffic Safety Education has undergone 14 years of exploration and innovation. This year, BMW Children＊s Traffic Safety Ambassador, a new voluntary service under CTSE, will engage dealers, customers, and associates to promote traffic safety education in schools with fun-filled activities. Over the next five months, the CTSE will be launched in Qingdao, Yinchuan, Ningbo, Nanning and Shenyang.
On May 28th 2018, BMW Brilliance successfully laid the foundation for Phase II of its High Voltage Battery Center. This marks another crucial step in BMW Brilliance's new energy vehicle localization strategy following the opening of the center just last October.
(CHENGDU, May 9, 2018) 每 Today, BMW Aftersales Spare Parts China-Europe Railway Express (Chengdu) Import Launching Ceremony wrapped up successfully at CRIntermodal Rail Container Terminal Chengdu. As the first premium car brand in China that adopts cross-border railway to import aftersales car parts, BMW, embracing China＊s ※Belt and Road Initiative§ and taking advantage of Chengdu-Europe Express, is able to transport its aftersales parts from Germany to China. It will enhance the efficiency of BMW global supply chain and the logistics operations in western region of China, thus improving the service experience to Chinese customers.
(Beijing) On Apr. 26th, following the debut of the all-new BMW X3 at Auto China 2018 in Beijing, BMW Brilliance officially announced its recommended retail price of 399,800 to 585,800 RMB with the start of orders being taken nationwide. First launched in 2003, BMW X3 is the pioneer and leader of the global premium mid-size SUV segment, winning over 1.5 million customers worldwide with outstanding performance and reliability in the past 15 years. Now this model welcomes its third generation, and will start local production in China. The all-new BMW X3 is redefining its market segment with comprehensive improvements in athletic styling, luxury experience, intelligent connectivity, driving pleasure and comprehensive quality, redefining the premium mid-size SUV concept created by its predecessors.
(BEIJING, April 4, 2018) On April 3, BMW officially launched its flagship store on JD.com, leveraging the latter＊s powerful e-commerce platform to provide customers with even more convenient and efficient online and offline aftersales service experience. BMW has also had in-depth discussions with JD.com in more areas. The initiative represents BMW＊s latest major move in digital services and a significant breakthrough of JD.com in online retailing in the premium automotive aftermarket. Their cooperation has not only brought enhanced service experiences to customers but also set a new benchmark for online retailing of premium car brands.
(YAKESHI, Mar. 8) From March 5 to 8, a fleet of new BMW 3 Series staged an incredible snow and ice driving show and training courses by BMW Driving Experience in Hailar, Inner Mongolia. BMW 3 Series has always been a paragon of the sheer driving pleasure and stayed true to the driver as always. Together with BMW Driving Experience this time, the new BMW 3 Series is able to bring participants better understanding of the car and a safer journey of enjoying the sheer driving pleasure.
(Shenyang) On January 30th, BMW Brilliance Automotive Co., Ltd. celebrated the roll off of its 2 millionth car from the production line in Plant Dadong, Shenyang. Since the 1 millionth locally produced BMW car rolled off in 2015, BMW Brilliance＊s production has soared to 2 million cars in just 3 years. This rapid increase reflects the brand＊s success in the premium market in China. The 2 millionth car was BMW Brilliance＊s latest new energy vehicle (NEV), the All New BMW 530Le iPerformance, and is solid proof of the joint venture＊s strength in future mobility.
The BMW Brilliance (BBA) Industry vs. Art Crossover Experience was held at BBA Plant Tiexi in Shenyang today. The Crossover Experience explored how BBA has integrated state-of-the-art car manufacturing, innovative design and artistic elements to establish Plant Tiexi as the first Art Plant in China＊s automotive industry. The press conference also revealed the winning entry and designer of the BMW Brilliance Plant Tiexi National AAAA Tourist Attraction Mascot Design Competition.
